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![PDF] Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/412627a4dac5d6218f40eed50df0617c89e8bb75/2-Figure1-1.png "PDF] Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment | Semantic Scholar")
PDF] Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment | Semantic Scholar
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